Canon is one of the global market leaders in camera technology. If you check out their range of cameras, you’ll soon see why. This famous brand just keeps on producing new features. Their mainstream digital camera range includes some real innovations and for around $200 or so you’ll find that you’ve got a camera that can do practically anything.

It’s worth looking at some of the Canon features to appreciate the options when you’re comparing cameras

Canon’s IXUS HS range provides some good examples of their technology:

• The Canon HS (high sensitivity) range includes a low light capability to obtain a good shot without using a flash. This is real “natural lighting”, and it’s no minor technical achievement. This is the true “ambient photography” effect which in the past took expert photographers to accomplish.
• Canon’s HS range also includes a bit 24mm, 5 x zoom, for wider shots and an image stabilizer to improve detail and eliminate blur. The anti-blur effect really is a wish come true for a generation of photographers.
• The IXUS cameras also have face detection, HD movie capability, HD motion focus and “smart shutter” technology. These valuable high-functionality features are now standard on Canon cameras.
• Creative modes are another standard Canon feature which is much more than a gimmick. The creative mode capabilities include a range of focus options and composition capabilities for live shooting.

Canon provides the consumer market with very high-value, high demand features and a large range of easy to use quality control capabilities for all their cameras. This benchmark brand sets market standards in a very competitive market.

When you’re looking for a camera, check out the current Canon models and compare their features and prices. You’ll find that the Canons stack up well against even more expensive cameras.