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Hoya Circular Polarising Pro HD Filter - 77mm

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  • Hoya Circular Polarising Pro HD Filter  - 77mm
  • Hoya Circular Polarising Pro HD Filter  - 77mm

List Price: $259.00 On Sale: $172.85 (GST Included) (You save 33.26%)

SKU: 553977


$9.95 Flat Rate Generally ships out in 24 to 48 hours.

Product Info

Product Info

Check out the Hoya 77mm Circular Polarising Pro HD Filter's Key Features
(Hoya 553977)

  • Genuine Hoya Australian Warranty
  • Peace of Mind Purchase Guarantee (bottom of page)
  • Circular Polarising Filter
  • Remove unwanted reflections from non-metallic surfaces
  • Water and Oil Repellent
  • Scratch- and Stain Resistant
  • Compatible with the following lens sizes:
    • 77 mm


Light rays which are reflected by any surface become polarised and polarising filters are used to select which light rays enter your camera lens. PL (Linear Polarising) and CIR-PL (Circular Polarising) filters have the same effect, but it is important that you choose the correct version for your camera. They allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colors to become more saturated and appear clearer, with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall color balance of a shot.

How to select the correct Polarising filter
Many of today's cameras use semi-silvered mirrors or prisms to split the light entering the viewfinder in order to calculate exposure and focusing distance. PL (Linear Polarising) filters can sometimes interact with these items to give unpredictable exposure or focusing. So we recommend that you choose a CIR-PL filter unless you have a manual focus camera which has no beam splitter.


Hardened Glass
Hardened optical glass that has 4 times the breaking strength in ANSI standardized testing (ANSI Z80.3 : 2001) where a steel balls of varying size and weight were dropped from a height of 50 inches onto the glass.

  • High Density Sharp Cut UV Glass
  • Chemically Enhanced Optical Glass is 4x Stronger

HD Coating

  • 8-Layer Anti-Reflective Multi-Coating
  • Water & Oil Repellent, Scratch & STrain Resistant

HD Frame

  • Wide-Angle Lens Compatible Ultra Thin Frame
  • Glass Mounted with High pressure Press Technology

High Transparency Polarizing Film
The polarizing film is the same as that used in the latest high definition LCD TV screens. It has 25% higher light transmission than standard polarizing film used in current photographic filters.

Waterproof / Scratch & Stain Resistant Multi-Coating
Specialized coatings that are not just water-proof to repel water spots but also hardened to be scratch and stain resistant. Of course these coatings are from HOYA so they are greatly reduce reflections off the surface of the glass allowing you to capture more light in your photos.

Peace of Mind Purchase Guarantee
This product is supplied via Hoya Australia and enjoys the FULL benefits of the 'Genuine Hoya Australian Warranty'. (You may also be entitled to other consumer warranties as provided by the Australian Consumer Guarantee and these entitlements are not limited by this warranty). In the event that this product should fail please contact our service department or you can speak with Hoya Australia directly.

We are a FULLY AUTHORISED Australian retailer for Hoya Australia.

Due to differing operating costs associated with selling products via different marketplaces such as eBay, Amazon or our Online Store, our pricing may vary as a result.

Tech Specs

Technical Specifications

Filter Size 77MM
In The Box

What's Included?

  • Hoya 77mm Circular Polarising Pro HD Filter

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