The Sony brand is a global top name brand in photography.
Sony is a market leader in electronics in all areas of entertainment, and the
Sony digital cameras are also top of the range products. Sony works on the
basis of high quality products, using Zeiss lenses and precision technology to
make even its cheapest cameras to a very high standard.
In the middle price ranges the technological edge of Sony’s
vast experience in photography becomes obvious. Features on the Sony DSC-T110 Cybershot digital
camera include an underwater wide angle panorama view, for example. This
feature is unique for consumer digital cameras. The camera also includes a
built in gyro for steady picture taking.
in the upmarket range, however, that the technical superiority of the Sony
cameras is extraordinary. The Cybershot series in the upper price ranges
includes all the Cybershot standard features, but there’s a lot more.
The top of the range Sony DSC-HX100V adds things
The no-flash “Handheld Twilight” feature for night and low light shots
and HD media playback-compatible movie making AVCHD feature, which can even be
played back on Sony’s Playstation 3 systems.
- The high 3200 ISO sensor capability for extremely accurate pictures.
- The Active Mode option for shooting while moving, a unique feature.
The iAuto mode, which includes face and scene
For consumers, this vast range
of choices is made a lot easier by the Sony standardization of their digital
cameras. The Cybershot series includes a lot of common features between models,
and it’s really just a question of which added features you need, when making a
are another Sony trademark. The cheapest Sony cameras are excellent cameras
representing extremely good value for money. It’s interesting to compare
brands, and any Sony digital camera
invariably comes out
as a strong contender against anything else on the market.