The Sony brand is a global top name brand in photography. Sony is a market leader in electronics in all areas of entertainment, and the Sony digital cameras are also top of the range products. Sony works on the basis of high quality products, using Zeiss lenses and precision technology to make even its cheapest cameras to a very high standard.

In the middle price ranges the technological edge of Sony’s vast experience in photography becomes obvious. Features on the Sony DSC-T110 Cybershot digital camera include an underwater wide angle panorama view, for example. This feature is unique for consumer digital cameras. The camera also includes a built in gyro for steady picture taking.

It’s in the upmarket range, however, that the technical superiority of the Sony cameras is extraordinary. The Cybershot series in the upper price ranges includes all the Cybershot standard features, but there’s a lot more.

The top of the range Sony DSC-HX100V adds things like:

• The no-flash “Handheld Twilight” feature for night and low light shots and HD media playback-compatible movie making AVCHD feature, which can even be played back on Sony’s Playstation 3 systems.
• The high 3200 ISO sensor capability for extremely accurate pictures.
• The Active Mode option for shooting while moving, a unique feature.
• The iAuto mode, which includes face and scene recognition.

For consumers, this vast range of choices is made a lot easier by the Sony standardization of their digital cameras. The Cybershot series includes a lot of common features between models, and it’s really just a question of which added features you need, when making a selection.